A Promotion Built on Results
Zach came to LifeStyle as a Digital Media Specialist and quickly made his mark. He has a rare ability to blend technical skill with genuine storytelling instinct, and that combination has been at the core of LifeStyle's rise to the top of aviation digital marketing.
In his new role, Zach oversees strategy and execution across digital marketing, paid advertising, aircraft listings, website development, and cinematic video production. He'll also continue building on LifeStyle's investments in AvWare Software and AI marketing tools to expand reach for our manufacturer partners and deliver stronger results for brokerage clients.
"We always look our best with Zach at the helm," said John Armstrong, CEO and Founder. "His promotion represents our commitment to staying at the absolute forefront of digital innovation, and I have no doubt he'll take us to new heights."
The Work Behind the Title
Zach holds a B.S. in Electronic Media and Broadcasting Production from Appalachian State University and since joining the team, he's helped grow LifeStyle's YouTube channel to millions of views through high-quality aircraft showcases, and driven millions of Instagram impressions connecting global audiences with premium aircraft. The content does more than just perform well, it moves buyers.
He'll also keep leading our push to spread the word about the Rotax Revolution, helping flight schools across the country modernize their fleets with fuel-efficient Tecnam Aircraft and reduce operating costs in the process.
About Zach
Outside of work, Zach is an aviator at heart with a passion for visual storytelling and a goal of one day working in film production.
When he's not behind a camera, he's likely cruising around on his motorcycle, off on a backpacking adventure, or just diving into some video games.
We couldn't be prouder, and we can't wait to see what comes next.
Follow along on our social channels to see Zach's work in action:
